Webipher
Advanced Course On Digital MarketingPPC SEOSocial MediaContentAnalyticsEcommerce
we at Webipher have designed this fully-accredited course which will teach you the fundamentals of digital marketing
Benefits Of This Program
Why Choose
Digital Marketing?
we at Webipher have designed this fully-accredited course which will teach you the fundamentals of digital marketing, including both theoretical and practical knowledge. You'll not only learn how to map your marketing strategy to key business objectives but also prepares you how to make a measurable impact at work.
Experienced Teachers
Ceating brand identities, digital and print materials that communicate clearly.
In Market Knowledge
Uncover, analyze, track, and report on SEO data management.
Explore the Content Of The Course
This three month course helps you develop high demand digital marketing skill and build high performing digital marketing campaigns which not only boost your employability but also helps you in getting better and higher paying jobs.
- What is Marketing
- Why Marketing is important for a brand Some important marketing terms
- What is Digital Marketing Rise of Digital Marketing
- Future Scope of Digital Marketing What is B2B and B2C
- Discuss the recent trends and current scenario of the industry
- How digital marketing has been a tool of success for companies
- How to use digital marketing to increase sales
- How to conduct a competitive analysis
- Case studies on digital marketing strategies
- What is Branding Importance of Branding Brand swot analysis Identify target audience Research your competitors Brand Voice
- Brand identity Psychology of Colours
- Some famous brands facts
- Introduction to Canva
- Hands on exercises on Canva Build a brand kit on Canva Other cloud tools
- Basic intro to Photoshop Basic intro to Illustrator Basic UI/UX workshop
- The Power of Storytelling
- Building a Content Creation Framework Planning a Long-Term Content Strategy Generating Content Ideas
- Content Writing
- Practical :- Create and Publish Advance Blogs
- Rise of Social Media Social Media for Business Social Media Platforms Facebook Marketing
- Instagram Marketing Twitter Marketing Pinterest Marketing Linkedin Marketing
- Different content formats, their usage, sizes, etc(reels, stories, posts, articles etc)
- Understanding the insights for each platform
- Analysing the Insights Understanding online advertisment Facebook as a ads platform
- Understanding different ads formats
- Step by Step process to run a ad Addressing common issues related to ads A brief on twitter+linkedin ads
- Creating Analysis Reports
- WordPress
- Chatbot Setup
- Payment Gateway Integration
- Website Audit Keyword
- Research Keyword
- Optimization Content
- Optimization Competitor
- Analysis On-Page SEO
- Google Business
- Link Building
- Directory Submissions
- Search Campaign Display
- Campaign Video Campaign
- Shopping Campaign
- Remarketing
- Google Analytics
- Webmaster setup
Tools To Use With Digital Marketing
we at Webipher have designed this fully-accredited course which will teach you the fundamentals of digital marketing
