Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online activities aimed at connecting businesses or organizations with their potential customers or clients. Digital marketing leverages the power of the internet to reach people in various ways, including through search engines, social media, email, content creation, and more.

Digital marketing allows businesses to reach a global audience, target specific demographics, track results in real time, and adjust strategies accordingly. It’s a dynamic field that continues to evolve with advancements in technology and changes in consumer behavior. Effective digital marketing requires a solid understanding of your target audience, clear goals, and a well-defined strategy tailored to your business’s needs and resources.